![]() When you’re crafting campaigns, using a custom sender ID is helpful because it lets recipients know if your contact is promotional, service-based or general outreach. For example, by sending a delivery notification using a custom sender ID, your customer is immediately aware of the message and is more likely to act on it. This is especially significant for banks and businesses dealing with sensitive data.Ĭustom sender IDs also helps create urgency and immediacy around customer service contact. When it comes to SMS two-factor authentication (2FA), adding a custom sender ID boosts authenticity and a sense of security around using your service. ![]() This helps them feel in control, and they can choose whether to look at it now or later.Īn alphanumeric sender ID is also handy in the operational space. Whether you let your recipient know who the SMS is from or the subject of your outreach, your message will be more memorable.Īs soon as your message is received, your customer knows who it’s from and what it’s regarding. With a total of eleven characters to make yourself known, make it your mission to use them wisely. There are many marketing advantages of using a custom sender ID, but the biggest is that it creates a branded experience for your campaign. Benefits of using Alphanumeric Sender IDs You can use a custom sender ID with your business number, a shared virtual number, or a dedicated virtual number. Your recipients can quickly recognise that the incoming message is from your business.Īlready, you’re making a more personal connection.īurst SMS offers numerous options when it comes to making you known. Which message are you most likely to read? One from an unspecified number, or one from an easily identified business you know and engage withĪlphanumeric Sender IDs, also known as a custom sender ID, caller ID, Alpha tags, or from number, are distinctive sender names you can customise to your branding using digits and text. ![]() You’re in the middle of something, and your phone pings. ![]()
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